A Framework for Using Advanced Visualization Tools for Residential Property Management

Traditional property management models are not able to meet new customers’ requirements in terms of detailed information of the property quality and conditions. This paper aims to develop a framework for application of advanced visualization technology in residential property marketing to offer a detailed 3D information model to customers through the real estate websites. The paper will present the result of a survey examining the experience of customers who were used one of the five selected real estate on-line platforms in Australia. The survey targets a sample of 200 participants, who are selected at the University of New South Wales covering different genders with different nationality. Based on the result of the survey, the framework will be verified and shows how 3D scanners can be useful for on-line property management. The results would be useful for property managers to communicate with customers by providing visualized information, and customers can easily examine whether the property meets their requirement without any physical inspection. The application of visualization technologies to residential property marketing will provide customers with more reliable and credible property information by 3D modeling and pictures, which is beneficial to property owners, customers and other stakeholders as well as real estate agents.