Technology Strategy for Construction Automation

Automation technology can provide construction firms with a number of competitive advantages. Technology strategy guides a firm’s approach to all technology, including automation. A more formal approach to the concept of technology strategy can benefit the construction manager in his efforts to remain competitive in increasingly hostile markets. This paper recommends consideration of five specific dimensions of technology strategy within the overall parameters of market conditions, firm capabilities and stage of technology evolution. Examples of the application of this framework in the formulation of technology strategy are provided for CAD applications, coordinated positioning technology and advanced falsework and formwork mechanization to support construction field operations. Results from this continuing line of research can assist managers in making complex and difficult decisions regarding their approach to new construction technology and benefit future researchers by providing new tools for analysis.