Optimal integrated design is potentially the most significant consequence of recent advances in service robotic technologies, enabling novel organizational forms to evolve. This paper provides a broad vision of the advent of a novel multi-disciplinary organizational function in the manufacturing and service sectors. Socio-technical management means an appreciation of the interplay among technology, economic issues and human factors. This allows an extended range of economic feasibility for robotic applications that also enables a more humane work organization. Contemporary trends are reviewed. Anticipated changes in operation and work organization are discussed, indicating a new robotic era.