Individualization of Design Variation in Construction

Mass Customization has been introduced and applied in a multitude of industries and should now be transferred and developed further for application in construction industry. Industrialized customization offers particular advantages compared to conventional construction as it allows addressing parameters relevant for individual and sustainable construction consequently and simultaneously. An efficient value system for industrialized customization in construction is realized through the consequent co-adaptation of business strategy, product structure, configuration process, supply chain management, customized production, assembly process, customer relation and remanufacturing processes to a highly flexible organisational entity. Advanced Japanese prefabrication companies as Sekisui Heim (Unit Method) and Toyota Home (Skeleton and Infill) are used in this research to identify and analyze determining parameters for the deployment of industrialized customization and the individualization of design variation.