Publications / 2013 Proceedings of the 30th ISARC, Montréal, Canada

Derive Establishment Strategy of BIM Library Market and Optimal Revenue-Sharing Strategy between the Business Principals

Dong-min Lee, Chan-ho Park, Jae-sang Ahn, You-na Cha, Sang-yoon Chin
Pages 1500-1507 (2013 Proceedings of the 30th ISARC, Montréal, Canada, ISBN 978-1-62993-294-1, ISSN 2413-5844)

As the construction industry is becoming more large-scaled and complex, the BIM technology has been utilized throughout the industry. Since 2008, the construction industry in South Korea (Korea) has required carrying on BIM-based project continually. According to this trend, BIM S/W market, as well as BIM library market is also gradually activated. Many countries have already been establishing Web-based BIM library market, also Korea has been trying to establishing this Web-based BIM library market. In this study, through market research of Web-based BIM library market of advanced countries including the U.S.A. and U.K., establishment strategy of BIM library market to be derived by late starters that introduce BIM such as Korea, Japan and China was deduced based on current establishment status of BIM library market in Korea. In addition, deal with an issue that a clear revenue-sharing system between business principals of Web-based BIM library market is not available at the current stage was presented as a factor of inhibiting activation of BIM library market. So in order to offer a reasonable revenue-sharing strategy in BIM library market as conceptual level, a methodology and process of applying Game theory being used for deriving. It is expected that a reasonable revenue-sharing model between business principals would be presented as its standard of BIM library market to be more activated in the future.

Keywords: BIM, Library market, Revenue-sharing, Game theory, Application, Korea, Distribution System